PROPORTIONAL COLOR USAGE
When using colors for AUA brand collateral, careful consideration should be given to ensure that blue remains the lead color, with the secondary and complementary colors providing support and definition to the design.
This wheel offers a visual sense of how to apply color when designing with our brand.
Primary Colors
Our primary colors should be the dominant colors in all our communications. They do not need to appear at all times, on every page, slide or frame of each brochure, digital presentation or video, but our primary colors should remain prominent throughout our products.
Secondary Colors
This color palette can be the dominant color on a single page or graphic as long as a primary color is also present. It can be used to add contrast to the primary color palette.
Complementary Colors
Accents of color can be added into our design communications by using the complementary color palette. They should be used sparingly and should not replace the primary color palette in a piece of work.